Charlotte Mensah is a role model in the beauty industry- a celebrated stylist, entrepreneur, and the creative force behind t he Manketti Oil brand.

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Based in London’s iconic Portobello Road, Charlotte Mensah’s Hairlounge serves a diverse clientele—from everyday customers to celebrities and professionals from fashion, politics, and entertainment. The previous site did not reflect the elegance of the brand or support the growing needs of the business. I was tasked with redesigning the website to align it with Charlotte’s bold presence and premium product line, while boosting user engagement and sales.

1. Landing Page Overhaul

• Adjusted layout proportions to fit the most common screen sizes
• Created an interactive product showcase to promote the Manketti Oil range
• Integrated additional call-to-action buttons to boost conversion
• Streamlined the navigation bar to improve browsing clarity

2. Product Page Redesign

Key upgrades included:

• Adding icon-based CTA buttons to make it easy to add products to the cart or wishlist
• Introducing a category-based navigation system so users could quickly find the products they were looking for
• Refining the layout to highlight products more visually and intuitively

3. Visual & UX Enhancements

Throughout the redesign, I:

• Maintained brand consistency based on established style guidelines
• Enhanced visual hierarchy through photo editing and layout improvements
• Balanced aesthetics with usability to appeal to both loyal customers and new visitors

What This Project Achieved:

• A more responsive, user-friendly website experience
• Increased visibility for both salon services and product offerings
• Streamlined browsing and purchasing paths
• Higher visual appeal, contributing to stronger brand alignment and potential growth in conversions

This redesign reflects Charlotte Mensah’s influence and elegance while providing a modern, seamless shopping and discovery experience for her growing customer base.