Cyan (Blue Economy)
2018
This undergraduate graduation project focuses on creating an awareness campaign around the concept of the Blue Economy, a vital yet often overlooked element of sustainability. Through branding, visuals, merchandise, and a social media campaign, the project aims to educate Saudi residents aged 25 to 40 about the Blue Economy’s impact on environmental and economic quality of life.
The Blue Economy refers to the sustainable use of ocean resources for economic growth, improved livelihoods, and ecosystem health. Despite its global importance, it remains unfamiliar to much of the public.
This thesis (which you can find in the Notes page here) investigates individual awareness in Saudi Arabia and promotes the Blue Economy as an essential factor in environmental protection and future sustainability. Inspired by the country’s Vision 2030, the project emphasizes transitioning from fossil fuels to renewable energy, expanding marine tourism, and protecting biodiversity.
Saudi Arabia has begun implementing laws and initiatives supporting the Blue Economy. However, public understanding remains limited, making visual education and accessible communication essential.
- Research and Insights
- Conducted a literature review on the Blue Economy and Saudi Vision 2030
- Distributed surveys to gather awareness levels and community perspectives
- Performed observations on environmental behavior and sustainability habits
- Target Audience
- Residents and citizens in Saudi Arabia aged 25 to 40, particularly those unfamiliar with the Blue Economy or interested in sustainability
- Visual Direction and Theme
- Adopted a 1970s vintage aesthetic paired with bold typography to give the campaign a memorable and nostalgic yet modern feel
- Developed a clear color scheme and custom illustrations reflecting marine life and sustainability
- Design Deliverables
- Branding System: Custom logo and identity design for the campaign
- Booth Design: Concept for an interior space to host interactive awareness events
- Merchandise: Branded items to encourage lasting engagement with the message
- Social Media Campaign: Designed assets for high engagement and education across digital platforms
- Posters: Visually impactful designs to support awareness in public spaces
- A comprehensive awareness campaign built from research and design strategy, aimed at shifting public understanding of the Blue Economy
- A clear, memorable visual identity rooted in cultural relevance and accessibility
- Deliverables that serve both educational and promotional purposes across print, physical space, and digital media
- Positioned to support broader environmental goals aligned with Saudi Arabia’s Vision 2030 through public education and visual storytelling
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