Traditional shampoo packaging presents several flaws: excessive plastic use, bulky forms that make travel inconvenient, and poor product usability that leads to waste. Native, a brand that emphasizes plant-based ingredients, carbon neutrality, and recyclable materials, provided the ideal platform for a design solution that prioritizes both environmental and user needs.

The redesigned product addresses common consumer frustrations by introducing a bottle that holds ten shampoo pods, replacing liquid contents to avoid overuse and waste. The structure integrates a hole through the center that doubles as a scalp massager, encouraging circulation and adding a tactile self-care benefit during use. This concept is intended for everyday routines but is also travel-friendly, minimal, and user-inclusive.

• The project began with identifying the key flaws in current packaging:
  
  • Traditional bottles contribute to plastic waste
  • Hard to squeeze or finish product fully
  • Inconvenient for travel
  • Bulk leads to excess production, consumption, and disposal

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• From there, the design direction focused on two innovative changes:
  
  • 2-in-1 dispenser that functions as both shampoo container and scalp massager
  • Replaces traditional liquid with 10 pre-portioned pods to reduce waste and simplify usage
  • Through-center opening allows product to be dispensed while massaging scalp

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• Target Audience
  
  • Designed for universal use, inclusive of all hair types, ages, and routines
  • Especially suited for those seeking eco-conscious, space-saving alternatives for home and travel

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• Brand Alignment
  
  • Native’s brand values of health, sustainability, and simplicity guided every decision
  • Keywords like recyclable, clean, and minimal shaped the final visual direction

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• Design Development
  
  • Early sketching focused on balancing function with ergonomic form
  • Final concept combines soft organic curves with a center opening for flow and grip
  • Materials and finishes imagined as clean, matte, and recyclable

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• Prototyping and Visualization
  
  • Final model includes staged product renders and views from multiple angles
  • Visual language remains consistent with Native’s minimal branding and calming aesthetic

The redesigned Native bottle offers a thoughtful balance between sustainability and user benefit. It:

• Reduces plastic waste through a pod system
• Adds value with an integrated scalp massager
• Improves portability for on-the-go consumers
• Aligns with Native’s identity as a clean, plant-based, climate-conscious brand

This project demonstrates how sustainable design can extend beyond materials, by reconsidering form, behavior, and the tactile relationship between product and user.

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