INNBeauty Project is known for its colorful, accessible approach to clean beauty. The brand is designed to feel modern, honest, and fun, targeting a younger skincare audience that values both effectiveness and aesthetics. This project centers around a new blemish paste, a targeted skincare product that treats imperfections through concentrated, on-the-spot application.

The challenge was to design a structural solution that supports measured dispensing or direct application, feels functional and fresh, and integrates naturally into INNBeauty’s current line. Since the product is positioned for retail, the packaging also needed to attract attention and communicate purpose immediately.

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The design process began with a close look at current blemish treatment packaging across the skincare category. Competitor analysis revealed common pain points such as messy dispensing, lack of portability, and clinical aesthetics that don't appeal to younger users.

Key design criteria included:

• A clean and intuitive dispensing method
• Structural harmony with INNBeauty’s existing silhouettes
• A bold, on-brand color palette
• Packaging that feels modern, hygienic, and retail friendly

Sketches and mockups were developed to explore forms that allow both precision control and direct contact application. Emphasis was placed on creating a shape that could stand upright on shelf, be easily held in one hand, and deliver the product without waste or mess. The visual style incorporated INNBeauty’s signature use of vibrant color, contrast, and friendly, legible type.

The final packaging concept delivers a blemish treatment that is clean, convenient, and visually impactful. The structure makes the product easy to use while preventing contamination or overuse. The dispensing method is designed to keep the product sealed from outside air and bacteria, preserving its quality and extending its shelf life. The design aligns with INNBeauty’s fun and confident personality, giving customers a tool that feels both effective and empowering.

This solution proves that skincare packaging can be functional without sacrificing boldness, and that design has the power to shape not only how a product looks, but how it feels to use.