ShelfMade: Treat your shelf. Have no shelf-control.

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ShelfMade began with a mission to make storage flexible, approachable, and creative. Recognizing the need for beautiful, easy-to-assemble furniture, ShelfMade targets adults struggling with space optimization—especially renters, city dwellers, and professionals who want adaptable solutions without sacrificing style.

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The brand voice was crafted to be casual, friendly, and a little playful—balancing modern aesthetics with an enthusiastic, customer-first attitude. Bold primary and secondary color palettes, clean typography, and smart modular product design reinforce ShelfMade’s commitment to making space organization simple and fun.

Product System Design

• Modular Components: Panels, shelves, storage units, and connectors with unique joinery mechanisms.
• Materials:
  • Product: Wood
  • Packaging: Single E Flute and Double F/E Flute corrugated cardboard.
• Modular Sets:
  • Shelf Master Set: Create the perfect shelving unit with our Shelf Master set. This set includes 6 sturdy Panels and 6 Shelves, allowing you to customize your shelves effortlessly.
  • Cozy Corner Set: Transform your corners into cozy spaces with our Cozy Corner set. This set comes with 4 Panels and 2 squared storage shelves, and 2 shelves, providing the ideal foundation for snug corners in any room.
  • Storage Guru Set: Organize your space like a pro with our Storage Guru set. Featuring 6 Squared Storage shelves and 8 Panels, this set empowers you to design versatile storage solutions tailored to your needs.
  • Workspace Wonder Set: Boost your productivity with our Workspace Wonder set. With 5 Panels, 2 Shelves, and 2 squared storage shelves, this set lets you craft the perfect workspace, combining functionality and style.
  • Artistic Expression Set: Unleash your creativity and showcase your artwork with this set, designed for artists and art enthusiasts. With 3 panels, 3 of the frame panels in different thicknesses.
  • Panel Hideaway Set: This set lets you effortlessly conceal unused panels. Transform your space instantly, keeping the modular elements out of sight and maintaining the clean look of your room. Comes with 6 panel covers.
  • Custom Creator Set: Unleash your creativity with our Custom Creator set. You decide the number of Modular Panels you need and handpick the Connectors and Covers that suit your vision. Whether you're designing a cozy corner or a functional workspace, this set empowers you to craft a customized solution tailored precisely to your needs. Let your imagination run wild and create a set that's uniquely yours!

Each set allows users to create different configurations — from workspace solutions to artistic displays — encouraging creativity and adaptability.

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Brand Identity Creation

• Name & Concept
  • "ShelfMade" was inspired by keywords like "customization," "creativity," "shelving," and "self-expression."
• Logo & Visual System:
  • Developed logotype with a clean, modern aesthetic.
  • Defined clear logo usage rules, including grids, spacing, and misuse guidelines.
• Typography:
  • Primary Typeface: Kalimar
  • Secondary Typeface: Yaldevi Colombo
• Color Palette:
  • Primary Colors: Red (#FF2D46), Primary Green (#63DE77), Deep Teal (#1F545D)
  • Secondary Colors: Blue (#0F67B7), Yellow (#EAF69A), Charcoal (#252525), Orange (#F1972C), Light Green (#6BE185), Light Gray (#E6E6E6)

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Packaging Design

• Designed functional and eco-friendly packaging that aligns with the modular, customizable nature of the product.
• Created packaging measurements and dielines optimized for efficient shipping and storage.

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Product Launch Strategy

• Digital Launch:
  • Website-first launch for global accessibility and instant interaction.
  • Online store featuring interactive product configurators and storytelling content about modular design benefits.
• Promotional Items:
  • Created marketing visuals and taglines to support the launch.

Key Outcomes:

• A complete modular product system ready for physical and digital production.
• Strong brand identity that balances playfulness and professionalism, attracting a wide adult audience.
• Functional packaging designs aligned with sustainability and modular efficiency.
• A cohesive launch plan prepared for real-world or concept-to-market application.
• ShelfMade offers flexibility, creativity, and personalization—making space organization approachable and exciting for everyone.