William Yeoward was known for his chic, refined, and unique sense of style- qualities that needed to be reflected in a seamless digital experience

Since 1982, William Yeoward has been a celebrated name in luxury interiors, known for bespoke furniture, textiles, and home accents. The brand’s existing website did not match its elegant identity or meet the needs of its dual audience. During my time at Be A Bear, I was tasked with leading a UX redesign of the website (excluding product pages) to improve clarity, accessibility, and engagement.

Project Scope:

• UX research & analysis
• Competitor benchmarking
• Navigation & homepage redesign
• B2B and B2C user flow improvements

1. UX Research & Competitor Analysis

I conducted a thorough evaluation of user behavior patterns alongside a competitive audit. This provided insights into current industry standards and highlighted opportunities for improvement, particularly in navigation and homepage hierarchy.

2. Pain Point Identification

Key UX issues identified included:

• Confusing navigation paths for B2B and B2C users
• An underutilized hero section lacking clear value propositions
• Difficulty finding specific collections and services

3. Proposed Design Solutions

To address these issues, I presented:

• A segmented, simplified navigation menu
• A redesigned hero section featuring curated product selections
• A cleaner, more premium layout aligned with the brand's luxury tone

Key Outcomes:

• A fully developed UX research deck with clear, visual insights
• Identification of critical friction points in the user journey
• Actionable wireframe-based solutions
• A strategic redesign roadmap supporting both retail and trade audiences

This project successfully laid the groundwork for a modern, high-end website experience that reflects William Yeoward’s design legacy while improving usability for a wider customer base.